Shot in the Swiss Alps, this campaign for The Cambrian Hotel unfolded as a quiet expedition through the Bernese Oberland, where image-making became inseparable from experience. Surrounded by vast alpine landscapes, the shoot focused on translating a sense of scale, stillness, and awe rather than simply documenting place.

The project reflects a dialogue between human presence, refined hospitality, and the enduring grandeur of the Alps—echoing a long artistic tradition inspired by these mountains, while framing the hotel as a contemporary gateway to the sublime.