This Nike campaign brings together the Barcelona Women’s Soccer School with Alexia Putellas and Ansu Fati to celebrate a new generation of football. Shot in Barcelona and led by AKQA, the project places women’s empowerment at its core—on the pitch and beyond—highlighting football as a space of inclusion, leadership, and change.

Through a direct and energetic visual language, the work reflects a shift in how the game is played, taught, and represented, redefining who football is for and who gets to lead it.