ASICS › Valencia Marathon
Sports | Brand Campaign
TALENT
Sara Lahti
Richard Ringer
Arkadiusz Garzielewski
Bart Van Nunen
TEAM WORK
Medhi Benmamar (ASICS Marketing Manager)
Romain Campos (Sport Marketing Coordinator)
Pol Quinonero (Community Manager Frontrunner)
Valencia, 2020
Shot in the days leading up to the Valencia Marathon, this project followed a group of exceptional ASICS athletes as they trained around the futuristic landscape of Ciudad de las Artes y las Ciencias. The aim was twofold: to highlight the brand’s new shoe model and to build a small documentary-style archive capturing the focus, preparation, and athletic presence of each runner.
Working closely with the ASICS sport marketing team, the project blended performance, place, and personality—revealing the quiet intensity found in the final days before a race.