Set within the iconic Johan Cruyff Stadium and FC Barcelona’s training facilities, this campaign for HERNO explores the meeting point between elegance and elite performance. Shot in black and white, the images highlight the sculptural quality of the players and the timeless design of HERNO’s outerwear.

The monochrome approach strips the scene to its essentials—form, movement, presence—allowing Italian craftsmanship and athletic intensity to coexist within the same visual language. A refined portrayal of contemporary football style, where fashion and sport speak with equal authority.