Part of Pepsi’s global “Love It. Live It.” campaign—a 360° initiative blending TV, street-style content, limited-edition cans, and art—this project focused on Mexican football star Hirving “Chucky” Lozano.

Shot in Eindhoven with a large, energetic team, the session captured Lozano’s charisma and infectious enthusiasm. With choreography led by Andy Ansah, the imagery celebrated unity, creativity, and the joyful intersection of football and music.