Shot in the striking setting of an abandoned church in Corbera d’Ebre, this Puma Sportswear campaign features Formula 1 legend Lewis Hamilton in an intense CrossFit training session. The raw, architectural space amplified the physicality of the performance, reinforcing a visual narrative built around strength, focus, and discipline.

The imagery captures the intersection of sport and style, where innovation in performance gear meets an athlete defined by precision and endurance. Each frame reflects Puma’s commitment to pushing boundaries—both technical and aesthetic.